Hull · East Riding · Yorkshire — Hands-on AI

I didn't want to learn another tool either. So I spent six months inside a cutting-edge Silicon Valley AI community in Mexico — and broke it down so it works for you. No jargon.

— Sorrell Fearnall, Founder

"The new language of computers and AI is English."

I take the friction out of labour-intensive processes so your time — and your team's — is freed, empowered and upskilled. No jargon. No overwhelm. A working system before I leave.

Do the maths — 30 seconds Stuck right now? £35 Quick-Fix Call
Or just pick my brains — chat, call or video →
Do the maths

What is the admin actually costing you?

Move the sliders. This is the honest version — what a proper audit and a well-adopted set-up typically takes off your week, priced at what your time is worth.

Most owners I meet say 6–12 before they've counted the evenings.
Your charge-out rate, or what you'd pay someone good to do it.

I use 60% as the sensible default.
Adopted badly, it’s 10%.

That gap is the audit.

Back in your pocket, every year

£9,984
4.8 hhours back, every week
£832every month
Book your audit — from £499

An estimate from your own numbers, not a promise. Your only ongoing cost after set-up is about £20 a month to the AI provider, not to me.

Let's talk

Pick my brains — chat, call or video, whatever's easiest

No gatekeeping for a first conversation. Tell me what you're stuck on and I'll tell you straight whether AI actually fixes it.

Drop me a message — I read every one myself and reply within 24 hours.

Prefer to talk it through? Leave your number and I'll call you back, AM or PM.

Face to face, wherever you are. Book a video call and let's get into it properly.

Core products

AI services for Hull, the East Riding and Yorkshire — pick the rung that matches the problem

Every price is public. Every rung either builds something or plans something — nothing is a lesson in the abstract.

Not sure where to start? Pick your problem:
This one's a genuine gap, not a product yet. Record-keeping, audit trails and policy drafting support for regulated trades (care, food, construction, health & safety) — real demand, nothing packaged yet. If this is your problem, book a Quick-Fix Call and we'll scope it together before pricing it. (Not a substitute for legal or regulatory advice.)
Level-Up and Team sessions — show me:
→ Stuck? Start here Step 0 · If you're stuck

Quick-Fix Call

£35 15 minutes
Pay £35 & book

Hit a wall? Reach out. One short call, one hurdle cleared, and you're moving again. Pay now, pick your slot on the next screen.

Secure payment by Stripe. Your booking page opens straight after.

→ Introductory offer Step 1 · Set up

Take the Stabilisers Off

£299£199 remote session · until 31 Oct 2026

Your brand, tone and style, defined on your own principles. Claude set up as your second brain, with the simple connections that save hours immediately. You leave riding solo.

New clients only; reverts to £299 after 31 Oct 2026.

Book your session
→ First stop before you move Step 2 · Plan the whole business

AI Business Audit

from £499

Decide what needs doing before you race into AI adoption — and save yourself thousands on tools you don't need. We look at the whole business as one system, then hand you a plan you can act on in order.

Book your audit
→ AM or PM · full flow Step 3 · Whole system

AI Level-Up Session

£550 half-day
£1,000 full day

A full-flow session to get your whole system operating for you, with Claude as the spine: brain, voice, repeat jobs, connections — built live, switched on before I leave.

Book your Level-Up
→ Whole team Step 4 · Everyone

Team Session

£1,250 half-day
£2,000 full day

Level up the full team so you're all on the same page. Right now they're working at different speeds with no guardrails. One session: shared method, clear rules, human in the loop where it matters, automated where it doesn't.

Talk about your team
→ Gift / Premium 1:1 Any time · You

Personal Branding Day

£950 full day, one-to-one

You've got the idea. You've been carrying it round in the back of your mind. This is the day it becomes action — your tone, your voice, your brand, built around immediate wins for your business. Ready to commercialise by the time I leave.

The best gift you can give yourself — or someone starting their journey.

Gift vouchers available Book your day

Every session is built in your own accounts, in your name — you own it outright. After set-up your only running cost is about £20 a month, and that goes to the AI provider, not to me.

The engine room

AI automation for Hull, East Riding and Yorkshire businesses: GoHighLevel as your operating system

We selected GoHighLevel as the industry leader in AI for service businesses — one platform running your voice agent, lead generation, prospecting, CRM and reputation management. No stitching six subscriptions together. One suite, one bill.

Voice & chat agentAI answering, quoting and booking first contact, day or night
Lead generationApplication & booking funnels, qualified before a slot is ever offered
ProspectingOutbound & list-building — Scout
CRM & pipelineEvery lead, client and follow-up in one place — Usher
Reputation managementReview & case-study requests sent at the moment of delight — Casebook
ContentOne recording turned into a week of content — Podium

GHL Voice AI — monthly packages

Starter£149/mo

Voice agent live, answering and logging every call.

Growth£249/mo

Adds booking, lead routing and follow-up sequences.

Premium£449/mo

Full suite: voice, CRM, reputation and reporting, managed for you.

Pricing shown is still draft — not yet checked against delivery capacity.

Stop juggling six subscriptions.

Every package above runs on the platform we've chosen as the industry leader in AI for service businesses — voice, leads, prospecting, CRM and reputation, live in one place, working while you're on the tools.

Get your GHL suite running (sites & funnels from £750)
Proof, not promises

Proof from Hull, the East Riding and Yorkshire — credentials earned before AI was the story

Thirty years building real things, in rooms that mattered, backed by a network sat at the front edge of what AI can do now.

RSPH Power in Partnership Award, Houses of Parliament
Royal Society for Public Health — Power in Partnership AwardPresented at the Houses of Parliament, Westminster, with Lord Haslam — "Maverick in her approach."
Meeting HRH The Prince of Wales, now King Charles III
Meeting HRH The Prince of WalesNow King Charles III — recognition for Purely Nutrition/PhunkyFoods' work in schools.
Tulum AI founder immersion, Riviera Maya
Tulum, Mexico — AI founder immersionMonths inside a global melting pot of AI leaders, alongside circles adjacent to the Uber and Airbnb founders.
Sorrell Fearnall in Tulum, Mexico
Web3, deep tech, AI vertical labsFounder residencies in the Riviera Maya jungle — the frontier this practice translates into your business.
Real local people. Real results.

“Sorrell listened, properly — this wasn’t a generic package, it was built around what we actually needed. She audited where we were losing time and consistency, then gave us a solid operational base to run from, with AI woven through it rather than bolted on. The pricing was aligned with what made sense for a business our size, which mattered. We’re AI-ready now, and for the first time we feel like we’re on a level playing field with the bigger chains — without losing an ounce of the personal welcome our regulars come back for. Months in, the ROI is still climbing.”

Michelle, Owner — Rose & Crown, Beverley

“I had the Take the Stabilisers Off session with Sorrell. Patient and knowledgeable — we mapped out what I was looking to achieve with my business and set up a clear spine and voice for me to build from. This opened the door to developing an idea I’ve had for the last 35 years: finally building my training course in chainsaw skills. Wow — in one session you will see the difference. Applied properly, I now feel I have the skill set to develop exactly what I want for my business.”

Sam — CSJ Chainsaw Training
Straight answers

AI in Hull, the East Riding and Yorkshire — the questions owners actually ask

Is there an AI consultant in Hull, the East Riding or Yorkshire who works with small businesses?

Yes — that’s me. Practical Artificial is based in Beverley and works in person across Hull, the East Riding and Yorkshire — York, Harrogate, Leeds and beyond — and remotely anywhere in the UK. Everything is done with you, in your own accounts, in plain English.

How much does AI set-up cost for a small business in Hull?

A Quick-Fix Call is £35. Take the Stabilisers Off, the full remote set-up, is £199 until 31 October 2026 (usually £299). An AI Business Audit is from £499 and a Level-Up Session £550 for a half day. After set-up your only running cost is about £20 a month to the AI provider, not to me.

What can AI actually do for a trade, salon, clinic or shop in Yorkshire?

The repeat jobs: quotes that write themselves, replies to enquiries at 11pm, missed calls texted back, invoices chased, social posts drafted in your voice, bookings confirmed. Use the calculator at the top of this page to see what that is worth in pounds for your business.

Do I need to be technical?

No. If you can describe the job in English, we can build it. The tools have gone mainstream; the language they speak is English.

Do you offer AI training for teams in Hull and Yorkshire?

Yes — the Team Session gets everyone on the same page with shared method and guardrails: £1,250 for a half day, £2,000 for a full day, on your premises or online.

Where are you based?

Beverley, East Riding of Yorkshire. In person across Hull, the East Riding and Yorkshire — York, Harrogate, Leeds and beyond. Remote sessions anywhere in the UK.

Who's behind Practical Artificial

Sorrell Fearnall — AI consultant, Hull, East Riding & Yorkshire

Thirty years building businesses before AI was the story: a national schools nutrition programme, a food-industry consortium formed to tackle obesity, brands and campaigns with national partners. I know what it takes to get something off the ground and make it pay.

Not long ago I was the person closing every new window on the screen. Then I spent six months inside an international founder and AI community, watching the people building this up close — weekly AI leaders’ meet-ups led by, among others, a founder from Uber and a creative director from Ralph Lauren — and came home with one conviction. The tools have gone mainstream, and the language they speak is English.

Practical Artificial is that conviction put to work for businesses across Hull, the East Riding and Yorkshire. No jargon, no theory. I sit beside you, we build it in your own accounts, and you own it. Then I get out of your way.

Book a chat with me

Or WhatsApp 07775 663485 — I answer myself.

Looking for C-level support — fractional COO, AI strategy for the board, or a full AI business diagnostic? That’s my executive practice. Read my full bio at sorrellfearnall.co.uk

Credentials

  • Certified Level 4 Digital Business Analyst
  • Founder, Purely Nutrition / PhunkyFoods — over 25,000 schools reached
  • RSPH Power in Partnership Award, Houses of Parliament
  • Financial Times / Business in the Community — top three nationally for community impact
  • Immersed in Tulum’s international AI-founder community, Mexico
  • Working stack: Claude, GoHighLevel, Make, Notion